Job Search, Social Media, And Personal Branding With A Buzz.
The world has become both bigger and smaller at the same time. My wife has pointed out frequently “same paradox as your belly and your brain.”The resources and tools available to an individual engaged in the job search process can be overwhelming making the world seem quite large. On the other hand, these resources and tools can provide contacts and information about a person in a company 3,000 miles away, making the world seem much smaller.
What I’ve attempted to provide below is a mapping of the online personal branding resources, and some idea how to leverage the interaction of them for successful outcomes. What I’ve now concluded is that I’m much smarter than I thought I was. Now, how awesome is that for you? So, take a quick glance at the diagram below. It all starts with your name (brand) in the Google box which is where someone might search for either you or your specialty or the type of value that you possess. Once “enter” is depressed the search engines begin searching the web for you. So the more of the places within the wheel below that you are a part of, the greater the chances are that you will come up early and often in the search results page.
I do not suggest that you utilize or even sign up for all of the below, but rather begin with one or two and go from there. There are actually three that seem to have become the social media platform favorites for both job seekers and employers. Facebook, LinkedIn, and Twitter. I know, right? Like, I sound like my Granddaughter and her BFF. Spacebook, MyFace, and DrinkedIn…Whatevaa!
Ok, so you sign up and then focus on the items in the left column or “Inputs.” Incorporate those items into the appropriate areas as content on your LinkedIn or Facebook pages. Once you have entered some or all of your resume or work history, certifications, associations, testimonials, references, etc your history, and contact information will begin cycling through the wheels in the center of the page . The “outcome(s)” or the column on the right will be just a fraction of the opportunities generated, and there can be an endless amount based on the number of inputs generated through actions taken by you in the column on the left.
Now, a few more quick tips to ensure your brand it “tight.”
- Use a consistent picture across each platform. Your face will be recognized even more quickly than your name or job function. Make sure that it’s your face that takes up the space. Not the dog, kids wife, etc. That is just a distraction, and employers want you, not your family.
- Create usernames that are consistent with your real name. If you have a common name, utilize underscore or 1, or some other key to create differentiation. This consistency will help with the search engine optimization (SEO) of your name.
- Be sure to link all your social media sites. If someone finds you on Twitter, it is important for them to also see that they can find you on LinkedIn. Again this is an important factor in SEO….or getting your name higher up in the results pages.
- Clearly state why you are on a site in your bio section. More specifically, that you are an XYZ and are looking to network for the purposes of improving your career opportunities. Be consistent from site to site so that you don’t send mixed messages.
- Don’t be a just a “taker” Define your value for being there as you post. Share good ideas, blogs, or articles with those that share your interests. Be perceived as a “giver” and you’ll find that you’ll be on the receiving end of much, much more. Pass along networking leads, interesting industry information or job leads to others.
- Be yourself, it could be worse. You could be my poor wife. Also, it could be better. You could be me:)
Buzz Smith is SR Curmudgeon & VP Consulting Services for OPI Outplacement. Outsourcing Partners, Inc. OPI is a National provider of outplacement and career transition services based in Knoxville, Tennessee.