Monster + Facebook = BeKnown.
Monster is armed with a new service called BeKnown. The Facebook app that it launched over the weekend will let the 700 million users of the popular social media community build a professional network apart from the one their friends get to see.
BeKnown, derives much from LinkedIn and goes further than BranchOut, and offering versatility to Facebook users in making professional connections that are distinct from their friends, while also discovering job opportunities and controlling their professional identity.
Check it out here.
It is not a head-on attack on LinkedIn’s ballooning recruitment business, but a flanking maneuver, focusing on younger workers just beginning to build their business contacts.
In building a network from scratch, though, Monster faces a formidable challenge. Although, Monster has bundled BeKnown with few bells and whistles that it hopes will differentiate the offering. For instance, users get Foursquare-like badges when they complete certain professional goals, such as graduating from college. Users can also follow companies and get endorsements a la LinkedIn, features not yet available on BranchOut. With BeKnown, users on Facebook will be able to invite contacts from other social medianetworks to expand their BeKnown network beyond their existing Facebook friends, including Gmail, Yahoo, Twitter and, of course, Facebook. The BeKnown app will be available for download in 19 different languages, and is accessible by any Facebook user.