QR Codes And Job Search With A Buzz.
Can this help my job search? Quick Response codes, for the most part known as QR codes, are basically a different looking bar-code that can help you in your job search. Don’t think of these as a replacement for resume (online or paper) or a nice professional looking business card but rather an important component of your overall job search marketing campaign.
Don’t let the QR code’s high-tech freak you out. Think of it this way. It is really just an efficient way for someone to capture the information about you that you would like them to have. Easily captured by taking a picture with a smart phone, you can have a prospective employer snap a shot of the code on the back of your card, resume, or screen.
- Creating a QR Code: Here are the Top 10 Free QR Generators. It’s as simple as entering your contact information, clicking on the “Generate” tab, and copying & pasting the html or url. Some have analytics that allow you to know how many times the code was clicked, by whom, and what browser/platform they are using.
- Designing a QR Code: Keep your code simple. Black and white is fine. Codes can be created that have style, color, and even embedded a logos or images in the center of the code. No need to go that far. Keep the body of the code a dark color and the background color light. Leave space around the sides of the code. Don’t mess around with changing your code once you’ve created it as the codes are hyper sensitive.. If you want to make changes, just create a new one as changes can alter things that you might not intend to have adjusted
- Where to link your QR code: Where you choose to direct people will depend on your goal and profession. Just remember the audience; start with LinkedIn, your blog, twitter, video resume, etc. A developer might want to lead people to a slide show; a producer to show or advertisement they produced, sales person to a presentation, etc. Make sure that the content you are sending people to can be easily read on a mobile device. Your code can also be directed to a phone number if you want to save the employer from having to tap 10 digits to call you.
- Where to promote your QR code: Your resume and business cards are great places to get your QR codes in front of an audience, but don’t be afraid to get creative. Get them on your blog, as a signature on your emails, or with links that you send to folks. Certainly put it on your resume as you get it out there.
With a ton of flexibility, there’s no reason not to use QR codes in your job search if for no other reason than you will be presenting yourself as a person that has kept current with technology; which can’t hurt.
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