Social Media Job Search For Dummies.

I thought I’d pass a long this piece by Leslie Ayers at who does a really nice job of taking the mystery out of social media and job search.  Enjoy.

A few months back, I wrote an article titled Like It or Not, Social Media is a Business Imperative with tips from Joshua Waldman, an expert in social media and founder of Career Enlightenment.

When I interviewed him, he told me he was hard at work on a new book, and I knew it was going to be good. He asked his publisher to send me an advance copy, and I am remarkably impressed.

Job Searching with Social Media for Dummiesis the latest in the “For Dummies” series, and it’s chock-full of up-to-the-minute information that is valuable for any job seeker, and really for anyone who wants to make sure that their social media presence is helping them as they build their career.

There’s far too much information in the book for me to even make a dent at it, as it is packed with different explanations, how-to tips, tools, shortcuts and websites that help you leverage social media for your job search.

As a job search coach who needs to keep up on the latest job search techniques and methods, I love this book. I am definitely going to continue to study this in depth, and predict that my copy will soon be filled with highlighted sections, bookmarks and notes.

If you are a job seeker, or just someone trying to get up to speed on using Twitter, LinkedIn, Facebook and the plethora of new tools that consolidate, integrate and your online presence, this book is the place to look.

Here are the things Joshua Waldman covers in the book:

  • Why your online presence matters.
    Today, you can count on recruiters and hiring managers searching for you on Google and making a make-or-break decision on what they find. He says that 50% of hiring managers feel they can determine if a candidate is going to be a personality fit with their group based on their social profiles.
  • Pay attention to how you brand yourself.
    Your online presence needs to be consistent and accurate to support your brand, and it’s up to you to make sure that what comes up when someone puts your name into their Google search box makes you look good.
  • LinkedIn is the best tool for professional networkers today. Period.
    He goes into all of the details about how to make your LinkedIn profile complete, persuasive and enticing to employers, including how to expand your profile, get and give recommendations and use groups to your best advantage.
  • Expand your online presence to increase your chances of being found.
    Waldman goes into detail about Twitter, Facebook and the smaller professional networking sites and niche networks where you can make yourself known, with links and summaries of each.
  • Video resumes are the new thing.
    This is new territory for many of us (me included), and Joshua Walden gives step-by-step how-to instructions to create a video resume that works. He also goes into detail about other ways to put your resume online.
  • Use what you find online to get informational interviews that give you an insider advantage.
    There are people out there with the information you want, and he offers step-by-step tips for finding them and approaching them.

The book’s final chapters have specific suggestions and ideas for social networking. My favorite is called(Almost) Ten Ways to Stay Up-to-Date with Social Media Changes:

  1. Read social media news sites like and
  2. Set up weekly summary newsletters like
  3. View real-time updates with RSS feeds, which will let you subscribe to various newsletters and read them all in one place.
  4. Join a local social media club; find them by searching on
  5. Make new technology-savvy friends. Don’t know any? Find some local technology events (BarCamp is a good place to start if there’s one in your town) or go to to search for things happening near you.
  6. Listen to podcasts, which you can download to your computer or MP3 player and hear the latest on social media topics.
  7. Watch Social Media TV. Did you know YouTube is the second–largest search engine in the world? You can set up your own channel that is only about social media.
  8. Read tweets from pundits. Twitter is where the social media gurus hang out, and he lists several “tweeps” (Twitter users, who knew!) you can follow.
  9. Use social bookmarking to find trending topics.

If you’re anything like me, some of those words don’t mean much to you. Yet.

I’m far from an expert in social networking, though I spend my fair share of time on all of the major sites, and I have to say that the amount of information in this book is a little bit overwhelming. But it’s well organized, so my plan is to just read small pieces at a time that help me answer a specific question and work my way through it one bite at a time.

I’m pretty sure that by the time I’m done, I’ll have a much better grasp on the nuance of using social networking for business and job searching.  Source:  Leslie Ayers at


About Buzz Smith

Welcome. My name is Charles “Buzz” Smith and I’m the SR Curmudgeon of Consulting Services at OPI National Outplacement. My role, in addition to agitating our sales personnel, and consultants is to take the lead on delivering outplacement and career transition services that are effective. I blog about career stuff when my wife of 40 years, Linda banishes to the garden.

Posted on September 6, 2011, in Uncategorized. Bookmark the permalink. 1 Comment.

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