Seven Quick Hit Reminders For Online Job Search.

Looking for a job? You’d better get your “digital brand” on.  Your online presence is your most important job search tool.  It’s up to you to identify what and where your data is, clean it up and position it where people will find you.

As we’ve been saying for some time now, that place is increasingly on social media sites including Twitter, Facebook and LinkedIn. Having a blog can also help as well.

Look, things will never go back to the way they were.  The world is an online community now, and the future of your job search and employment is directly dependent upon your ability to adapt, learn, and deploy new tools.

Here are some tips for those looking to build or improve their online brand.

  • Streamline your strengths with specific examples:  It’s not the interviewer’s job to figure out what your strengths might be; it’s the candidate’s job. The days of clever cover letters opening doors are gone. Those resumes and online profiles better be stronger than ever and packed with data and specific accomplishments.
  • Don’t waste time with external executive recruiters. They don’t find jobs for people.  You need to get in front of the internal corporate recruiters who are searching for you online. So help them do their job by researching companies online yourself, as well as locating jobs yourself, introducing yourself to a prospective employer and conversing directly with hiring managers  online.
  • Remember, it’s all about them, not you.  Get out of the mindset that matching yourself for a job or interviewing for a job is about you. It’s all about what you can do for them. That means defining your strengths and determining specific areas where you can solve their business problems.  Be prepared to demonstrate that you have kept up with technology, industry changes and how the economy has affected them.
  • Employers think that if you can’t sell yourself, you can’t sell their product. If you can’t market yourself, you can’t market their company.
  • Full disclosure trumps coyness.  Today, employers and recruiters use a combination of touch points to research your accomplishments, your popularity, your personality fit, your writing skills, your community involvement, etc. — upfront — before they decide whether you’re worth an interview.” Make sure your information is easy for them to find.
  • You will need to perform due diligence on employers you wish to target.  Find employers you are interested in, and do enough online research about them to have an intelligent conversation with their CEO.
  • Don’t worry if your online ‘brand’ is tarnished. There are easy ways to fix this.  Luckily, search engines (Google, Yahoo, Bing) constantly index new content on the Web.  The more new content you contribute, the faster you push the bad stuff down to the pages no one ever gets to in their searches.

You can check out more tips on building you online brand here.


About Buzz Smith

Welcome. My name is Charles “Buzz” Smith and I’m the SR Curmudgeon of Consulting Services at OPI National Outplacement. My role, in addition to agitating our sales personnel, and consultants is to take the lead on delivering outplacement and career transition services that are effective. I blog about career stuff when my wife of 40 years, Linda banishes to the garden.

Posted on December 5, 2011, in Uncategorized. Bookmark the permalink. 1 Comment.

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