Make LinkedIn Help You Find A Job.
Now that LinkedIn is nine years old and has more than 150 million members, most professionals have figured out how to set up a basic profile and build connections with friends and colleagues. But with increasing numbers of hiring managers and recruiters using the site to hunt for job candidates, it makes sense to polish your LinkedIn profile so that it does you the most good. For unemployed job seekers, it’s one of the best tools on the Internet.
Many people may not realize how easy it is to make the site work more effectively for them. The first thing you may not know: You can customize your URL (uniform resource locator), which is the address of your LinkedIn page on the Web, to driver it further toward the top of a Google search on your name. If you have an uncommon name, this is quite easy. Just scroll down to where it says “public profile” on your profile page, and edit the URL. Try your first and last name, then your last name and first name, and then add a middle initial if you must. I have a common name so I wound up writing a URL that’s my first name, middle initial (C) and last name, no punctuation and no spaces. This comes after the following: “linkedin.com/in/.” To read the full article by Susan Adams for Forbes go here.