Survey: LinkedIn Still Top Social Media Site For Job Search.

Image representing LinkedIn as depicted in Cru...A new survey from Bullhorn Reach, a 13-year-old Boston company that makes technology products for employers and recruiters, shows LinkedIn still dominates as the preferred spot for recruiters to post job listings, and job seekers to find them. Of the jobs posted on social networking sites, 77% are on LinkedIn. Fifty-four percent are posted on Twitter, and only 25% are on Facebook.  Bullhorn also found that 21% of jobs were posted to all three sites, while 55% were posted to two sites at a time, and 24%, to only one site.

One surprise in Bullhorn Reach’s data, which was pulled from the company’s network of 77,500 recruiters: though hiring managers say they want to use social networks to find applicants, 21% of jobs are not posted on social media sites at all.

The survey is also striking because it shows how Facebook has yet to catch on as a site favored by recruiters. According to Bullhorn CEO Art Papas, Facebook’s meager showing as a job listing site underlines one of the challenges that came to light after the company’s struggling IPO last month. It’s still seen largely as a place to socialize, rather than a spot to do professional business like finding a new job or advertising for one. “It’s not clear there’s a reason for employers to be investing their efforts there,” says Papas.  Red the rest of the story by Susan Adams for Forbes here.


About Buzz Smith

Welcome. My name is Charles “Buzz” Smith and I’m the SR Curmudgeon of Consulting Services at OPI National Outplacement. My role, in addition to agitating our sales personnel, and consultants is to take the lead on delivering outplacement and career transition services that are effective. I blog about career stuff when my wife of 40 years, Linda banishes to the garden.

Posted on June 11, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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